To mark the club’s return to the Champions League, the new Bayer Leverkusen home kit for 2018-19 is red. According to the Werkself (‘Factory Eleven’) online store:
The new home jersey is more than just than a match kit! It is also a sign of our fans’ identification with the Werkself. For our return to the Champions League, our players wanted a classic home jersey in the club colours: Our new home jersey is therefore designed in diagonal stripes of two light shades of red.
Since joining forces with Jako in 2016-17, Leverkusen have had primarily black first-choice kits, but the reversion to red has allowed them to repurpose the 2018-19 home as the new away. This approach seems novel, but it in fact a re-engaging of something Leverkusen did from 2013-16. The strip on the right was the home kit in 2012-13.
This approach seems novel, but it in fact a re-engaging with something Leverkusen did from 2013-16.
In 2012-13, the home kit was red shirts with black shorts, but, after the launch of a new black outfit in 2013, coinciding with the introduction of LG as new sponsors, the red continued as second choice, with the new logo and red shorts.
Then, 2014 saw red return and the black follow its predecessor in being the alternative during its second season.
And the same thing happened in 2015, though the white third kit was also called upon quite a bit, given the amount of red on the first and second strips.
Whether or not the hooped kit would have been a suitable back-up to another red kit for 2015-16 was made moot by the swapping of adidas for Jako, who looked to have plumped for black as the primary colour.
However, the new development for 2019-20 has resurrected the older approach and we shall be watching with interest to see if the system continues.