- – Kit Geek’s data around kit-usage was as welcome as ever
While Fulham’s 11th-placed finish in the Premier League in the season just gone was not a record, the 54 points amassed was the club’s best in a top-flight campaign, one better than the 53 won as they finished seventh in 2003-04.
It’s the first time in just over a decade that the Cottagers have completed three straight seasons in the top division and they did so in a fairly good-looking set of kits.
Though the west London club are not on one of adidas’s elite-level contracts, the 2024-25 home shirt was similar to those given to the top-billed outfit, featuring the ‘waffle’ pattern in the fabric.
The red shards served to tie the shirts and shorts together, while the rubberised neck image was inspired by the design of the railings at Craven Cottage.
Black alternative socks were used at Chelsea, Everton and West Ham United, while the club used the same cup font as in 2023-24 (Go Mongolia was an additional back sponsor in the FA Cup).
The change kit was inspired by that of the first Premier League season, 2001-02. There was even a callback of sorts in terms of a pleasing-but-needless mashup.
Back then, the black home shorts had been used instead of the default red away to Leeds United and last autumn Fulham did similar against Preston North End in their Carabao Cup penalty-shootout exit, despite the fact that the home side were in navy shorts.
In 2001-02, Fulham didn’t have a third kit but of course necessity is well down the list nowadays in terms of deciding these things. For 2024-25, they had a second alternative strip that featured “a striking multi-layered camo graphic print in an exciting mix of purple and blue hues” – at least we can be glad the marketing didn’t try to pretend it had some flimsy origin story.
The purple strip – far from the worst worn by Fulham or anyone else, to be fair – was, like the away, worn four times in the league.
Twice – at Arsenal and Southampton – it appeared in its default format, while against Brentford and Newcastle United it was paired with white socks.
However, while these did have the adidas logo in black, they were teamwear rather than the home set.
In 2023-24, Fulham’s goalkeepers had appeared in mixes of the adidas ‘Pro’ and ‘Competition’ goalkeeper kit specs, but in 2024-25 it appears that only the ‘Competition’ versions were in the kit room.
White numbering and sponsors’ logos were used for all three, even though darker shades might have worked better on the lighter-coloured kits.
