Having been with adidas for so long, Hamburger SV went in a different direction in 1995 as they signed a deal with Uhlsport. In their...
Kit history
As a six-year-old at the end of my first season watching football, I didn’t appreciate the gravity of change when I saw the new Liverpool...
In the mid-to-late 90s, slapping Ian Wright on Arsenal-related material was usually a safe bet, but the club’s merchandise catalogue for the spring and summer...
Two offerings today which kind of buck the usual trend in that each keeps the team with the same kitmaker but designs and or colour-schemes...
This is a new series, where contributors reminisce about their first shirt (or shirts, in this case). If you would like to feature, get in...
By David Reynolds For more of David’s output, see here As a fan of proper long-sleeved shirts, the late Papa Bouba Diop has a lot...
By Rob Carey For a long time, sporting attire was worn exclusively by athletes. Branded teamwear could be seen only on the backs of professional...
By Joey Smith See here for Joey’s Cold War Classics series and here for his own excellent site, Pyro on the Pitch September, 2019 “You...
This is a modified excerpt from Football Type 2, on which we had the privilege of working with Rick Banks. You can buy a copy...
By Rob Carey Sponsorship in sport is big business, it is a significant source of revenue for major teams and leagues. In 2019, three of...
