Serie A, 1990-91 – part 2

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We continue to look at the kits of the 1990-91 Serie A season, which we regard to be one of the finest sets of kits contained in one league campaign. Part 1 is here.


Like AC Milan and Bari, Cesena – who would be relegated – were in adidas kits. They had a style like that used by Bayern Munich, Anderlecht and Olympique de Marseille, popularised by Cameroon at the 1990 World Cup. There was no crest on the shirt, something which was common in Italy until the late 1980s.


While Fiorentina’s home kit looks a bit Hummel-ish at first glance, it was actually produced by a Parma firm called ABM S – short for “abbigliamento sportivo”, which means sportswear in Italian (thanks to @gooneradam). Despite the name, the newspaper sponsoring them was a regional title based in Florence.

In 1989-90, white shorts had been worn with the home shirt but it seems that all-purple was favoured in this season. We’re not sure what the purple shapes on the change shirt are supposed to represent.

The sale of Roberto Baggio to Juventus wasn’t fatal – Fiorentina finished 12th, as they had done in 1989-90.


Like Cagliari, Genoa are known as the rossoblù because of their colours. Whereas Cagliari’s are based on civic pride, Genoa apparently switched from white to red and blue on the death of Queen Victoria.

The away is a beauty, in our book – a couple of horizontal stripes always go down well and the location of the oversized crest is also a fine touch. Genoa were the only team in Serie A to have Erreà in 1990-91.

New signing Tomáš Skuhravý and Carlos Aguilera each scored 15 goals as Genoa finished fourth, up from 11th the previous season.


It should be in the constitution of FC Internazionale Milano that the blue is always be this shade. One of the rare big-club contracts that Uhlsport had, the home is stunningly and simply beautiful, while the away mixed traditional white with a splash of the home colours.

You’ll note that Inter, like a few other clubs, used the same shorts and socks on both kits – the authorities didn’t seem to mind two teams having the same colours below the waist.

Champions in 1989, Inter finished third for the second successive season in 1990-91.

4 comments on “Serie A, 1990-91 – part 2

  1. Cheesy

    These are brilliant. I was thinking maybe if you were to do a premier league one, the 93-94 season probably had the best kits overall


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