Would you sleeve it?!
For the first time since the introduction of Premier League sleeve sponsors in 2017-18, there has been a decrease in the number of teams availing of the option, with 16 of the 20 teams having one.
In that first campaign, 17 of the top-flight sides had secondary sponsors, with Arsenal, Manchester United and Tottenham Hotspur the only clubs without one.
The following season, Arsenal and United crossed the frontier, but Newcastle United – who had MRF Tyres on their sleeves in 2017-18 – were without one, leaving the total at 18.
Then, in 2019-20, Newcastle entered into a deal with Storm Gain, leaving Spurs as the only exception to the trend.
However, this season they are joined by Everton, Fulham and champions Liverpool, while Burnley and Sheffield United have the same company on their sleeves as on their chests. Newcastle didn’t have a sleeve sponsor in their opening game but have since signed a deal with ICM, who were Fulham’s sleeve sponsor in 2018-19.
Aston Villa, Brighton & Hove Albion, Crystal Palace and Wolverhampton Wanderers have different sleeve sponsors compared to 2019-20, while West Ham switched to Scope Markets when football resumed after the lockdown, with Basset & Gold having gone out of business.
4 thoughts on “Would you sleeve it?!”
GOOD – too much cr@p on shirts as it is !
for once i am lucky as a spurs fan………..(so far)…………….i HATE sleeve sponsorships full stop…..its annoying that tournament logos have killed the likes of Adidas etc stripes on the top of sleeves but this is ten times worse.
One logo for kit manufacture one for sponsor anything more looks like a poor mans pro cycling team or motor racing top!
Let’s hope they don’t pass like here in Latin America. Two or three sponsors on the front, one or two on the sleves, one on the back, one or two on the shorts…
Huh, sleeve sponsors are now becoming more common these days. Well, if there’s an opportunity companies can stamp their logo on, there you go.
When it comes to designs, however, the same rules apply to front sponsorships. It’s best for the company logos to be monochrome so it doesn’t become a distraction to everyone. Brighton didn’t follow my words though, at the black and yellow logo doesn’t flow well with the blue kit.