Two 1993-94 Shoot! magazine kit-designs competitions

We were delighted recently when Rob Stokes got in touch with some excellent finds from early-90s editions of Shoot! magazine. We won’t gorge on them all at once, but for starters we’ll show you two kit-design competitions.

The first of these was in the autumn of 1993, when they teamed up with adidas for Steve Nicol’s testimonial, which saw Liverpool take on a Great Britain XI.


The winning design was in the same template as that season’s Arsenal away, designed by Rufel Ali:


The second competition, which we’re fairly sure is from the spring of 1994, is a bit odder. Readers were asked to design a new England kit, but not one to be worn by the team. Instead, it seems to effectively be advertising for Spall, who would provide the shirt and shorts as designed by the winner (plain white socks were already ‘adopted’).

We’ve no recollection of seeing the winning design – maybe you can help us to jog our memory?

spall england


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